Marketing and Communications Strategies
- Catherine Gater (EGI.EU)
Marketing and communicating your work effectively is a key aim for EC-funded projects. With Horizon 2020 coming onstream in 2014, funders are increasingly focused on getting the research they support noticed. Marketing strategies need to focus on establishing engagement with a range of audiences, including scientists, research infrastructures and policy makers. This interactive session focuses on building outreach strategies that will open up two way channels with different audiences and encourage dialogue. This is particularly important when addressing new audiences, such as new users of e-infrastructures like the ESFRI projects, in order to ensure that their requirements can be gathered and to promote new tools and services available to them.